AESSEAL® is pleased to announce an agreement with Rotherham United to become the Club’s first ever stadium naming rights partner.
The Millers state-of-the-art £20million home will now be called The AESSEAL New York Stadium after a multi-year deal with the International Mechanical Seal Company which has their Global Head Quarters based in Rotherham, was concluded.
This will be the biggest sponsorship in the Club’s history with a significant sum for each year of the five year partnership. The initial term will be until the summer of 2019 with the Millers officially playing their first game under the AESSEAL® brand against Huddersfield Town on Boxing Day.
We are so pleased to support and be associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year.
The agreement will also see the AESSEAL® name and branding prominently visible both internally and externally of the stadium. AESSEAL® have been in business in Rotherham since 1984 now have over 1,650 employees operating out of 77 locations in 37 countries, AESSEAL® has recently celebrated its 33rd consecutive year of sales and profit growth. With sales in over 104 countries, 2013 saw AESSEAL® increase total sales to over £146m.
Speaking on the historic announcement Rotherham United Chairman Tony Stewart said:
This a landmark deal not only for the Football Club and but also for the Borough of Rotherham. AESSEAL® are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights. I am delighted to continue our association with AESSEAL® Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham. We are very proud of our stadium so it was vitally important for the club, that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL® is that company. We are now looking forward to further enhancing our relationship with AESSEAL® during what continues to be very exciting times for the club, both on and off the field.
Rotherham United Commercial Director Steve Coakley added:
This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL® as our Stadium Rights Partner. It has taken some tireless work and diligent planning, from both parties, to come to this agreement, and after working closely with both Chris and Jonathan we are very excited to announce this partnership with such a long-standing and well known International brand that also has very local links. Based close by at Bradmarsh Business Park AESSEAL® employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with.
Chris Rea, Group Managing Director and Founder of AESSEAL® said:
The primary reason that I am delighted to associate the AESSEAL® brand with Rotherham United is that the current Management Team of the Football Club has built a beautiful product. The Stadium itself and in particular the Corporate Social Responsibility aspects of the Club are truly excellent.
Chief Executive of AESSEAL plc, Jonathan Wilkinson added:
We are so pleased to support and be associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year."
