Rotherham Hospice says that a partnership with local businesses including AESSEAL, putting the charity's name on Rotherham United FC team strips, has had a "huge impact".
In June 2023, six "Diamond Partners" - AESSEAL, Equisolve, Hughie Construction, IPM Group, Mears and Steelphalt - pledged their financial support to highlight the charity on RUFC's team strips instead of a commercial sponsor.
The hospice says that as a result it has seen vastly-improved visitors to its website and social media channels, and additional corporate support.
Stephen King, Director of Income Generation and Communications at Rotherham Hospice said:
Rotherham Hospice has never had so much exposure in the local area. We are finding that conversations about the charity are a lot easier to have with businesses and supporters, as most are now aware of who we are and what we do. Everyone at the Hospice is grateful to the Diamond Partners for making this happen.
Chris Rea, Managing Director of AESSEAL, which is also the naming sponsor of the RUFC's AESSEAL New York Stadium, said:
We were always confident that giving extra visibility to such a worthy charity would help them significantly and it is great to see this confirmed.
Continue to the RUFC website... An Update From Rotherham Hospice
